How Professional Advertising Agencies Contribute to the Success of a Ma

How Professional Advertising Agencies Contribute to the Success of a Marketing Campaign Professional advertising agencies can contribute to the success of a marketing campaign in many ways. If a new company is just starting out and wish to make the most of their money for advertising, then it is probably best for them to hire someone from an advertising agency to help them along the way, as they know they are doing, and know how to use their money to their advantage. Professional advertising agencies know what they are doing. It is their job to help companies to have a successful marketing campaign. The agencies can guide the company in the right direction to help them advertise to the best of their abilities. They can give expert advice to the company and guide them in the right direction, so that at the end of it they can have a successful campaign. They are able to help the business by creating the catchy slogan, one which people will remember, and remember the company that had it. Businesses using professional advertising agencies would probably result in a more successful campaign. Businesses which have been around for a while, and have already made a name for themselves, who know what there doing and who there target audience is etc, then they might try to design the advertisements themselves, which would save them a bit of money, but they may not be making the most of their budget. It is not just new companies who may decide to use an advertising agent. Businesses already established could hire an advertising agent who could design their promotional campaign which may not save them money, but it would also save them time if they were under pressure. By hiring an advertising agent, the business can concentrate on things more focal to the business itself, and think about how to improve it. Advertising agents can offer a business all their knowledge and advice to help the company get a successful campaign. Agents can carry out market research for the business to get more insight into the campaign. They have specialist skills, they know about the public and what the public want to see in advertisements. The advertising agents can do the account management for the company, such as looking after the advertising budget, because they know how far they can stretch it to have at the end of it, the most successful campaign. Overall professional advertis... ...that amount of money to spend on promotional campaigns. Part of this could be an advantage, as although they are costing a lot of money, they could attract a lot more customers, than if they designed the promotional campaign themselves. Might not turn out how expected There is always a risk involved in getting someone else to design a promotional campaign for you, and it might not turn out how you wanted it to. Might not get a full understanding of what goes on inside the business as they are external to the business. You might not get what you want out of the promotional campaign. The advertising agents could change something to the way they want, but it turns out wrong, so the company do not get what they ask for, and the agents messed up. EXPLAIN! Might provide the same service to competitors The agency might give two companies the same information and this would result in two competitive companies having very similar advertisements, which would not help with competition, as the public would not know what was going on with the promotions. Vital information may be given away The advertising agent might accidentally give away important information to a competitive company.

Media: Source of Todays Violence? Essay -- Argumentative Persuasive E

Media: Source of Today's Violence? In recent years, intense scrutiny has come upon the entertainment industry with critics claiming that it has great influence on the minds of today’s youth. But, what exactly are the effects of such an influence? Certain people have exaggerated the effects that it plays on children. Many people, including government officials, have singled out television, video games, and movies as itthe cause of some types of violence simply because it is an easy target for laying the blame. The truth is that these three media sources are nowhere near the actual causes for acts of violence and other crimes. Studies on the issue are, at best, inconclusive on the issue. Many people believe that television, movies, and video games are the cause of crime because they don’t know the facts on the issue. They single them out because they have violent images and suggestive themes and therefore believe that these will create violence in real life. When a violent crime is committed by a youth, the crime is often blamed on the television or the movies that the youth watched or the video game they just played. Many people will start thinking this is true, based on the fact it seems like a plausible explanation. People will start trying to censor violent images and possibly even ban them. But, by censoring the images it will just make people want to see them more. Humans are inherently attracted to violence and if they can’t see it on television or in movies, they will go elsewhere to get it. Violent television, movies and especially video games offer a way to relieve stress without actually committing any crimes or hurting anyone. Before humans could see or engage in virtual violence, we... ...rnment continues legislation on Capitol Hill on the V-Chip. This the government’s answer to controlling what kids can watch. It’s a device that’s implemented into the television set prohibiting certain shows from being viewed. The parents of the household decide what shows to block. This is not the answer. If a kid wants to watch a certain show or movie on television, then they will simply go to a friends house that doesn’t have the V-Chip. My solution to the problem rests on the shoulders of the parents. They parents must be knowledgeable about their child’s maturity level and whether or not they can handle such programming. By educating the parents on the content of certain shows, movies, and video games, I believe the amount of blame toward the entertainment industry for violence will be alleviated. After all, children are a reflection of their parents.

Attribution Theory

Discuss the types of attribution someone makes when they appraise a person’s behaviour. How may bias occur in their reasoning particularly if they have a very different background to the person they observe? Attribution theory focuses on ways in which we gather and process information in order to come up with judgements and explanations for people’s behaviours and personalities or as explained by Fiske & Taylor (1991) â€Å"how the social perceiver uses information to arrive at casual explanations for events.It examines what information is gathered and how it’s combined to form casual judgements†. There have been many studies aimed at explaining the main errors people make when making inferences about people’s behaviour and whether culture has an effect on how we make attributions. There are two types of attributions, internal attributions, also known as dispositional attributions, are when we attribute behaviour to person’s disposition (ment al state, personality, emotions, characteristics, etc. ).External attributions (also known as situational attributions) can be explained as attributing behaviour to the situation or the environment in which the behaviour took place. Correspondent inference (Jones & Davis, 1965) can be explained as when the observer infers that the actor’s behaviour corresponds with their motives (an internal attribution). A correspondence bias is when the observer over-attributes the cause of behaviour to dispositional factors at the expense of situational antecedents.This can also be explained as the fundamental attribution error (Lee Ross, 1977). Another believed to be error in attribution is suppressing dispositional inferences during social judgement, which leads to the dispositional rebound (Geeraert & Yzerbyt, 2007), meaning relying on dispositional inferences in subsequent judgements. It is believed that a judgement begins with a dispositional bias and situational information is to cor rect the initial judgement (Quattrone, 1992), this is called situational correction.Geeraert & Yzerbyt state that the observer must suppress dispositional judgements during the correctional stage and deal with the dispositional rebound in subsequent stages. Furthermore, a cause of the FAE (fundamental attribution error) could potentially be the fact that the observer may not see much to gain in making the effort to analyse the situational causes of a certain behaviour and too cognitively demanding (Andrews, 2001).However, due to the fact that they have greater incentives to predict and influence behaviour, people who tend to depend on others are less likely to make erroneous attributions, which explains why people from more interdependent cultures (such as East Asians) tend to avoid the FAE (Choi et al, 1999) in contrast with people from more independent cultures (such as Europeans or Americans).To further elaborate on this point, numerous psychologists believe that culture may have a determining effect on whether the observer is prone to excessively relying on dispositional judgements. This is shown in Choi & Nisbett’s 1998 study, which was in line with Snyder & Jones’ 1974 study, where a group of Korean and American participants were given the task of writing an essay with a designated position.They were then asked to judge a forced writer (a writer which wrote a piece as a forced task, whether or not what they were writing reflected their own beliefs). In contrast with the previous study, the Americans’ judgements were not affected, however, the Koreans no longer displayed correspondence bias when the situational forces were made salient. Kitayama and Miyamoto carries out a similar study, including Japanese and American students and as predicted, the Americans displayed correspondence bias, while the Japanese students did not.Moreover, with the aim of discovering whether the dispositional rebound occurs amongst people of East Asian back ground and using the dispositional rebound as a tool to study the process of attribution, a study was carried out which participants consisting of 105 students from Hogeschool Gent, Belgium and 128 students from Kasestart University in Bangkok, Thailand, were given the task of judging a free or forced writer in the attitude attribution paradigm. The diagnosticity of the essays were manipulated in order to have participants also judge the essays based on whether they were diagnostic or not.Thai students were more sensitive to the manipulation of the diagnosticity of the essays, whilst the Belgian participants showed no sensitivity at all. Both ethnic groups displayed symptoms of the dispositional rebound when judging a diagnostic forced essay, however, Belgian participants were the only ones to display the dispositional rebound when judging a non-diagnostic essay. Subsequently, participants were asked to judge a series of pictorially represented behaviours. Both Belgian and Thai part icipants displayed the dispositional rebound when the situational information was hidden.However, Thai participants no longer displayed the dispositional rebound when the situational information was made salient (also discovered by Choir & Nisbett in their 1998 study and Miyanoto & Kitayama in their 2002 study). A further explanation of the dispositional rebound could be that it is the ironic consequence of suppression and correction of an initial dispositional judgment as a result of cognitive fatigue due to the fact that the judgment of a constrained target demands a larger amount of cognitive effort which due to the reduction of cognitive resources, leaves some observers to rely on less demanding abstract language.Furthermore, several other studies which have directly focused on the universality of the correspondence bias (Choi & Nisbett, 1998; Kashima, Siegal, Tanaka, & Kashima, 1992; Krull et al. , 1999; Van Boven, Kamada, & Gilovich, 1999) have shown that people from interdepe ndent cultures aren’t immune to erroneous attributions .In these studies, both East Asians and Americans were given the task of judging a constrained target in the context of the attitude attribution paradigm (this requires participants to read an essay which either favours or opposes a particular issue under the conditions that participants are told whether or not the writer had a choice in selecting the viewpoint which the essay reflects), the perceiver induced constraint paradigm (this requires participants to ask a target to read out a pre-written attitudinal statement, then comply observe the target and then try to figure out the target’s true attitude) and the quiz paradigm.The results showed that regardless of culture, all participants displayed correspondence bias. These findings may suggest that culture may not determine whether an observer is prone to erroneous attributions. In conclusion, it seems that the most erroneous method in our ways of making social j udgments is our tendency to rely excessively on dispositional information when doing so and ironically suppressing our dispositional inferences which instinct seems to enforce the occurrence of, seems to cause a rebound effect in subsequent social judgments.But, it also seems that being raised in a society where it is the norm to be dependent on one another, tends to make one naturally more sensitive to informational information when it is there to be sensed and therefore more able to make accurate inferences about behaviour and mental states.

Talent Code

In The Talent Code, the process of building talent is described in depth. In order to create a talented basketball team I will use principles from this book. Talent is not entirely dependent on genes and you are not a finished product (talent wise) when you are first born. Growing talent in players requires three aspects that are described in the book. First, Deep practice is required to learn the skills necessary to become a skillful player. Deep practice is not about the amount of time spent practicing, but the concentration and effort given in the time while practicing.Second, Ignition is required in order to have the energy and passion required to practice and develop into a good basketball player. Ignition is the responsibility of the coach, because he/she must call on primal cues in order to ignite the players. Thirdly, master coaching is required in order to get the most out of each individual player. It is the responsibility of the coach to read each player and decide what st yle of coaching is most suited to inspire and teach that player. Deep practice is perhaps the most important aspect in developing talent.Deep Practice is the best way to produce myelin. Skill and talent is a result of nerve fibers firing fast and smoothly and myelin helps to make these firings happen faster and smoother the more times they are fired. Deep practice in basketball can be done in multitude of ways. The main idea of this practice should be targeted learning. What is the target? The target is to improve in every aspect of the fundamentals of basketball dribbling, shooting, and passing. Deep practice requires the player to be challenged enough to make mistakes, correct those mistakes, and keep improving.This is the most efficient way to create myelin and improve overall skill and talent. Practice should be held not with the idea to practice for as long and hard as possible, but with the idea to practice efficiently. Drills should be broken up into chunks in order to learn each specific movement . This will target each specific nerve firing required for the action. Secondly an idea would be to practice each drill in slow motion. This will help to make sure the movements are being done correctly so that the myelin is being used efficiently.Players should be one hundred percent focused on their drill. Deep practice requires a lot of energy that comes from ignition. Ignition is the motivation that comes from primal cues that players are largely unaware of. These primal cues mostly come from our distinctly human personality trait that gears us toward future belonging. It is our desire to be a part of groups of people who are accomplishing something worthwhile. In order to get ignition from a basketball team they must be inspired to want to be like a certain player or team. Videos should be shown of those teams and players.The challenge should be set forth that in order to be like those teams and players a lot of hard work will be required. This should ign ite the players into wanting to belong to that same exclusive group of players or teams. The coach has the most responsibility to inspire players into deep practice and ignition through Master Coaching. It is the coach’s responsibility to build myelin circuits for each player based on their individual personalities. The coach must tell the player how to practice in order to develop the skill circuit to fire the right way.The coach must know how to coach and interpret each players learning style. Each player may require a different style of coaching in order to ignite them and get them to fire the correct way. Once a skill is taught the coach should increase the level of difficulty quickly in order to shock the player. This is the fastest way to grow skill and challenge the player into deep practice. Coach should point out errors honestly and correct them in order for continuous improvement and in order to make sure myelin is being applied correctly to the nerve circuits.Good coaching should help support which circuit should be fired at the correct time. In short, myelin is the key to growing talent. The only way to grow myelin is deep practice that comes from ignition from primal cues. Talent is not a fixed thing for human beings and it can be learned. There is a lot of improving that can occur no matter what the starting skill level of the player is. Talent is more about commitment and concentration on the task being practiced. This is the best way to fire nerves quickly and grow myelin so that they keep firing that way.

Best Day Essay

Have you ever felt the emotion when you are going to see your favorite band or singer alive in a concert. This happened to me when I went to Sofia last year to see one of my favorite singers Enrique Iglesias. It was fantastic experience that I will never forget. The day was near, it was ten days befor the concert, and every day I asked my father for permission and money. One day he finally said â€Å"yes†, and he gave me the money. He told me that it was the gift for my birthday. I was so happy and immediately called my friend to tell her about the news. The next day we bought our tickets and we were waiting for the big day.We couldn’t believe that we would be in the most waited concert on September 29th , we never thought that in few hours, we would sing all the song of our favorite singer. When we arrived,we sat in the chairs, and we were waiting for Enrique. The lights turned off and all the auditory screamed like they were crazy. The orchestra began to play one of my favorite songs. The best singer appeared in the scene. That moment was so awesome and exciting for me, and everyone was all of the songs. In conclusion, I will tell tha, the concert was a big experience for me and I was so happy. At the end, we bought some souvenirs from the concert, like a shirt, some posters and a cup. The concert finished at 12 p.m. and we came back to our town with an experience that I will never forget. I will remember this moment as if it had been yesterday.

Ken Research Essay

India Nuclear Medicine Imaging Market India Nuclear Medicine Imaging Market Size by Revenue, 2008-2012 Market Share of Major Players in Indian Nuclear Medicine Equipment Market, India Nuclear Medicine Imaging Market Future Outlook and Projections, 2013- 2. 5. 1. 2. 5. 2. 2012 2. 5. 3. 2017 3. India Medical Imaging Market Trends and Developments Refurbished Medical Imaging Equipment Shift Towards Digital X-ray Increasing Affordable Medical Imaging Equipments 4. 5. India Diagnostic Imaging Services Competitive Landscape, 2012 Growth Drivers Ageing Population Increasing Chronic Diseases Easy Finance Availability Increasing Health Expenditure . Restraints Large Capital Inflows Depreciating Value of Currency 7. India Medical Imaging Market Future Outlook and Projections, 2013-2017 7. 1. Cause and Effect Relationship between Dependent and Independent Variables in the India Medical Imaging Market 8. India Medical Imaging Market Macroeconomic Indicators, 2008-2017 8. 1. 8. 2. India Total Pop ulation, 2008-2017 India Ageing Population, 2008-2017 3  © This is a licensed product of Ken Research and should not be copied 8. 3. 8. 4. 8. 5. 9. India Healthcare Expenditure, 2008-2017 India Health Insurance Premium, 2008-2017 India Personal Disposable Income, 2008-2017 Company Profiles of the Major Players in Indian Medical Imaging Market 9. 1. GE Healthcare Company Overview Business Strategies Financial Performance 9. 2. Phillips Healthcare Company Overview Business Strategies Financial Performance 9. 3. Siemens Healthcare Company Overview Business Strategies Financial Performance 9. 4. Toshiba Medical Systems Corporation Company Overview Business Strategies Financial Performance 9. 5. Shimadzu Corporation Company Overview Business Strategies Financial Performance 9. 6. Mindray Medical International Ltd Company Overview Business Strategies Financial Performance 10. Appendix 4  © This is a licensed product of Ken Research and should not be copied 10. 1. 10. 2. 10. 3. Market Definitions Abbreviations Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 10. 4. Disclaimer 5  © This is a licensed product of Ken Research and should not be copied LIST OF FIGURES Figure 1: India’s Medical Imaging Equipment Market on the basis of Domestic Sales in USD Million, 2008-2012 Figure 2: India’s Medical Imaging Market Segmentation by Equipment Type on the Basis of Revenue, 2008-2012 Figure 3: India X-Ray Market Size on the Basis of Domestic Sales Revenue in USD Million, 2008-2012 Figure 4: Market Share of Major Players in the India X-Ray Medical Equipment Market, 2012 Figure 5: India X-Ray Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 Figure 6: India MRI Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 7: Market Share of Major Players in the India MRI Medical Equipment Market, 2012 Figure 8: India MRI Future Market Size on the Basis of Domestic Sales in USD Million, 20132017 Figure 9: India CT Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 10: India CT Equipment Market Value Breakup by Equipment Type, 2011 Figure 11: Market Share of Major Players in the India CT Medical Equipment Market, 2012 Figure 12: India CT Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 Figure 13: India Ultrasound Market on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 14: Market Share of Major Players in the India Ultrasound Medical Equipment Market, 2012 Figure 15: India Ultrasound Market Size on the Basis of Domestic Sales in USD Million, 20132017 Figure 16: India Nuclear Medicine Imaging Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 17: Market Share of Major Players in the India Ultrasound Medical Equipment Market, 2012 Figure 18: India Nuclear Medicine Imaging Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 6  © This is a licensed product of Ken Research and should not be copied Figure 19: India Medical Imaging Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 Figure 20: India Total Population in Million, 2008-2017 Figure 21: India Ageing Population Size in Million, 2008-2017 Figure 22: India Healthcare Expenditure in USD Million, 2008-2017 Figure 23: India Health Insurance Premium in USD Million, 2008-2017 Figure 24: India Personal Disposable Income in USD Million, 2008-2017 7  © This is a licensed product of Ken Research and should not be copied LIST OF TABLES Table 1: India X-ray Equipment Market by Value in INR Crores, 2011 Table 2: India X-ray Equipment Market by Sales in Units, 2011 Table 3: India X-ray Equipment Imports in USD Million, 2008-2012 Table 4: India X-ray Equipment Exports in USD Million, 2008-2012 Table 5: India MRI Equipment Market by Value in INR Crores, 2011 Table 6: India MRI Equipment Market by Volume in Units, 2011 Table 7: India MRI Equipment Imports in USD Million, 2008-2012 Table 8: India CT Equipment Imports in USD Million, 2008-2012 Table 9: India CT Equipment Exports in USD Million, 2008-2012 Table 10: India Ultrasound Market by Value in INR Crores, 2011 Table 11: India Ultrasound Market by Volume in Units, 2011 Table 12: India Ultrasound Equipment Imports in USD Million, 2008-2012 Table 13: India Ultrasound Equipment Exports in USD Million, 2008-2012 Table 14: India Nuclear Medicine Market by Value in INR Crores, 2010 and 2011 Table 15: India Nuclear Medicine Market by Sales in Units, 2010 and 2011 Table 16: I ndia Diagnostic Imaging Services Competitive Landscape, 2012 Table 17: Cause and Effect Relationship Analysis between Industry Factors and Expected Medical Imaging Industry Prospects Table 18: Correlation Matrix for India Medical Imaging Market Table 19: Regression Coefficients Output 8  © This is a licensed product of Ken Research and should not be copied INDIA MEDICAL IMAGING MARKET INDIA MEDICAL IMAGING MARKET INTRODUCTION AND MARKET SIZE, 2008-2012 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. medical imaging market grew at a CAGR of ~% from USD ~ million in 2008 to USD ~ million in 2012. This growth was primarily due to the increasing establishments of healthcare units including hospitals and diagnostic centers. A lot of venture capital firms are actively participating in the growth scenario by providing the optimal financial support †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Figure: India’s Medical Imaging Equipment Market on the basis of Domestic Sales in USD Million, 2008-2012 600. 0 500. 0 400. 0 300. 0 200. 0 100. 0 0. 0 2008 2009 2010 2011 2012E 329. 5 INDIA MRI MARKET SIZE BY REVENUE, 2008-2012 India’s MRI market is the largest medical imaging equipment market in the country. The market has showcased healthy growth during the last four years and has grown at a CAGR of around ~% from USD 89. 3 million in 2008 to USD ~ million in 2012. MRI is important equipment which is used for detection of internal bleeding and swelling in soft tissues of the human body such as brain, heart and others. The equipment also provides †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9  © This is a licensed product of Ken Research and should not be copied Figure: India MRI Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 140. 0 120. 0 100. 0 USD Million 80. 0 60. 0 40. 0 20. 0 0. 0 2008 2009 2010 2011 2012E 89. 3 Table 1: India MRI Equipment Market by Volume in Units, 2011 Type of MRI Equipment 3 Tesla 1. 5 Tesla, Economy 1. 5 Tesla MRI (Mid and High end) 0. 2 to 0. 5 Tesla Refurbished Total MRI Equipment Market by Sales in Units, 2011 INDIA COMPUTED TOMOGRAPHY MARKET COMPETITIVE LANDSCAPE MARKET SHARE OF MAJOR PLAYERS IN INDIAN CT EQUIPMENT MARKET 10  © This is a licensed product of Ken Research and should not be copied Siemens healthcare is a market leader in the CT medical imaging equipment market with ~% during 2012. The major reason behind is efficient and price competitive products coupled with adequate networking and marketing executives to support the sales. Its SOMATOM is the top selling product in the market. Following the second largest player is Phillips healthcare with ~% market share with its†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Figure: Market Share of Major Players in the India CT Medical Equipment Market, 2012 Siemens Philips GE Healthcare Others INDIA ULTRASOUND IMPORTS AND EXPORTS IMPORTS India’s import market for the ultrasound equipment have been on the rise from the past few years and witnessed a CAGR of around ~% during 2008-2012 where it grew from USD ~ million in 2008 to USD ~ million in 2012. The consistent growth in the demand for ultrasound equipments in India during 2008-2012 has primarily been responsible for †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Table: India Ultrasound Equipment Imports in USD Million, 2008-2012 Year Imports (USD million) 2008 2009 72. 1 2010 2011 2012E 11  © This is a licensed product of Ken Research and should not be copied EXPORTS India’s Ultrasound exports has grown at a CAGR of around ~% during 2008-2012 from USD 19. million in 2008 to USD ~ million in 2012. The major players such as GE, Siemens and others have been the major exporters †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Table: India Ultrasound Equipment Exports in USD Million, 2008-2012 Year Exports (USD million) 2008 19. 2 2009 2010 2011 2012E INDIA NUC LEAR MEDICINE IMAGING MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017 The nuclear medicine imaging equipment market of India is expected to continue to grow strongly with a double digit year-on-year growth until 2017. The market is expected to reach to USD ~ million in 2017 from USD ~ million in 2012 at a CAGR of ~% during 2012-2017. Moreover, in 2013 the market is estimated to grow by †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Figure: India Nuclear Medicine Imaging Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 160. 0 140. 0 120. 0 USD Million 100. 0 80. 0 60. 0 40. 0 20. 0 0. 0 2013 2014 2015 2016 2017 142. 0 12  © This is a licensed product of Ken Research and should not be copied DISCLAIMER The research reports provided by Ken Research are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use. The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. 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How effectively do the functional areas in Lex Transfleet work together Essay

Marketing and sales function Purpose of the marketing function: the marketing function makes sure that they are getting the right product to the right people at the right price. Crucial to the success of Lex Transfleet or any business. One of the objectives of Lex Transfleet is to To carry out research to improve its products and services. Lex Transfleet should make sure of the following: Product – finding out and producing what the customer’s wants, for example what van or truck rental services the customers need. Lex Transfleet will carry out research to find out what the customers want and what demand there is for that service and they will try to fulfil that so that they have more customers who are interested in their services. Price – Fixing the price at which the customers will buy the product so that when the customers are interested in the products and different services they will want to know how much money they will be giving for this product or service and it will be easier for Lex Transfleet as they will know the price for this because they have already set it. Promotion – Deciding how they are going to promote their product using advertising, publicity and special offers and when Lex Transfleet does this they will attract more customers and their company will get more famous. Place – This is where the sales function comes in, the sales function will help Lex Transfleet decide on where and how they are going to sell the product; whether it is locally, nationally, over the phone or the internet. I think they work quiet affectively together because they share an improvement which means they get each others opinions on how to change things to make them better. Sales is the last part of the marketing strategy which means to sell the product after the prices, promoting, places and products are all don’t and updated so the customers will be satisfied knowing that Lex Transfleet is giving them a good secure and safe product it is important that these things are accurate because they are the main reason the business is up and running without them there is no business. Products and the Customers Lex Transfleet will need to get to know their customer and what the customer wants for example a customer will want to hire out a truck but for that Lex Transfleet will need to know what kind of a truck or van that is an check if they do them type of trucks. A customer – a customer is a person who buys a product for e.g. someone comes to Lex Transfleet and hires out a truck the person who hires it is the customer. A consumer – Is the person that uses the product for example if a truck is hired out for someone else to drive it he/she is then known as the consumer. Consumer types: The market is made up of different types of consumers as it has different segments trying to sell the product to everyone will not work for example selling expensive products to poor people. Consumers can be classified by: Age Gender Wealth and income Geographical area Lifestyle (fashion and taste) Lex Transfleet carries out a research into people, businesses and the governments to find out what type of vans, trucks and services they require. They link this with the finance function to get finance to carry out the research and advertising. They also link this with the Human resources to get the employees as they recruit and select people and researchers to carry out the research and get HR to train them for example induction training. The wages are paid by the finance function to pay for researchers and this means it is then auditable because it is recorded and so all the functional areas can work together to meet the aims and objectives effectively. Market research involves field (primary) and desk (secondary) research: Primary research – this involves communicating directly with the consumer to find out what they exactly it is that they need. Lex Transfleet carry out questionnaires and they invite customers to their business to interview them and this is what helps them with their research to meet there customers needs better. Lex Transfleet can also give loyalty cards which records every item bought by the customer. Secondary Research: Involves publish material for example reference books, statistics and marketing reports by specialist companies. This allows the marketing and sales department to find out information about consumers income and expenditure. Government publications also have information about spending, population changes, household information and family income. Pricing The price of the truck rental service needs to be fixed in Lex Transfleet and the reason for this is because Lex Transfleet wants to: Make profit – Lex Transfleet wants to cover the cost of it trucks so it does not make a loss in the business. Beating competition – Lex Transfleet will want other businesses to rent the trucks from them instead of competitors by keeping prices low and maximising sales which will attract more customers to come and buy trucks and other services from them. Providing a quality product or service – Lex Transfleet will need to make sure it is not undercharging for its services and products because customer will pay high prices for better products so this also means they will not have any loss in the profit. Lex Transfleet has also changed its name to RAC plc as it is branded and it will attract more customers. Promoting the product The Promotion Process involves the following which Lex Transfleet does: Advertising – informing the public or other businesses about Lex Transfleets products and services, e.g. they use the internet, newspapers. Branding – Lex Transfleet makes sure they create an image of the product or service in an attractive way Lex Transfleet has changed it name recently to ‘RAC’. Having a logo to and image to persuade customers to use them. Packaging – Lex Transfleet presents the product in an attractive way so the trucks have M.O.T and are safe and practical to use. Publicity – in the media which mean special promotions and sponsor which Lex Transfleet have on their website. Lex Transfleet have had good publicity in the news paper and press so get positive image. Give special offers to big companies who rent lots of trucks and for longer. They do have a website which they are on http://www.lvl.co.uk/vans/van_info/lex_transfleet.php giving promotion to subscribe to a van and light truck magazine. Place Involves selling the product for example selling the vans and truck rental services all over the U.K and they have a website which can attract customers. Lex Transfleet sell truck rental services directly to the customer which is safe. Lex Transfleet will give customers a quote through their internet using online bookings or emailing them and over the phone. Lex Transfleet uses telesales for selling to the customer over the phone so they will need call centre staff. Direct mail which Lex Transfleet uses to send their brochures out the businesses. E-commerce Lex Transfleet sell their services over the internet through their website you have to email them first to get a quote Lex Transfleet uses ICT in the marketing and sales function for: advertising and website, keeping customer’s profiles on the system, online marketing and also finding out research on their competitors by looking at the internet and other websites. Human Resources Function Purpose of the human resources function: Deals with hiring, firing and well being of the staff and all other functions for example sales and marketing, administration and finance ect. So it can run effectively. In Lex Transfleet they will need to deal with: Recruitment of staff which means that Lex Transfleet will need to be advertising vacancies liaise with finance for costs and payment, how many people to recruit. Disciplining and dismissing staff in other functions to run smoothly and to reduce costs. Training and development and promoting of staff which will liaise with finance for cost of training and other functional areas to check who needs training for example in Lex Transfleet induction and health and safety or other courses are taken place for this and if someone is in the sales and marketing function they will need training to do the job properly. Maintaining good working conditions of the staff and Health and safety in Lex Transfleet. Looking after employee and the business relationship and liaising with other functional areas like sales and marketing to find out how well the staff in Lex Transfleet are doing and rewarding staff by giving pay rises and liaise with finance about budget to give pay rises. Dealing with employee organisation for example the trade unions. The employees and the business have rights and responsibilities and Human Resources have to deal with this and make sure staff is aware of this in Lex Transfleet. Interest of employees protected by the trade union and by staff associations and also the rights of the employees protected by the employment laws liaise functional areas to make sure there is a safe working environment in Lex Transfleet. Everything is recorded so the employee will know if they have made any mistakes and need to improve or they have met their needs. Operations and management function Purpose of the management function: This function transforms the business resources into products and services for example operations which is the production of a goods or service. Land machinery – Lex Transfleet needs to find land, offices, call centres, machinery or equipment required and need to get information from other functions to get the right amount. Machinery equipment – Lex Transfleet has software, computers, photocopiers which the business needs. People who work there and for the business – call centre staff, mangers, supervisors, operator’s consultants, accountants, specialists, solicitors. Materials and stock used by the business – trucks that are brought, truck parts, stationary, computers, software. Factors of production Land – the offices , buildings Labour- the people who work there Capital –the money invested into the business Enterprise –the input of the entrepreneur The resources used by Lex Transfleet will have to be paid for. This results on costs for the business for example wages, rent, rates, materials, stock, electricity, phone bills all of these have to be dealt with the finance department. When operations in Lex Transfleet are trying to produce a product or service it will have to look at its costs to manufacture that item or service and it will have to make sure that the sales department will cover the day to day costs and the greater the added value the greater the possible profit. So the more money they get from sales and they take away that from the running cost they get profit. Efficiency and productivity Efficiency means – making the most for the resources for example good productivity by the staff and also the number of sales made by staff in Lex Transfleet or the number of calls taken by the employee. Some employees paid a bonus for selling more services and also to motivate them to make more sales for Lex Transfleet. Quality assurance – quality assurance is very important as it means more returns to the businesses. Quality control of a service or product is very important for feedback to the marketing department. Operation check with sales as they monitor the calls and make sure the quality of service is very good. Sales liaise with Human Resources to give training to customers in Lex Transfleet. Operations liaise with Human resources to give training operation staff. Operations also monitor number of complaint and reasons for complaint to minimise this and improve services better by liaising with sales team to find out what their customer views are as they are in the front line and dealing with customers on a regular basis. Operations liaise with marketing to get information about customer demand, competitor information and lots more. Operations also check with sales function to check which items/services are selling more to make decision about producing more or less of these goods or services and then contacting the marketing function to either advertise more or less. Operations will liaise with finance to buy more or less to expand and liaise with Hr to get more staff. Finance Function Purpose of the finance function: To control inflow and outflow of money in the business and is also closely involved in the production of goods or services and links in with other functions of the business and senior management. Finance department Other functional areas Sales of products have to be recorded Sales Cost relating to the production have to be recorded Money has to be raised for producing the services and products (sales staff, trucks, offices) Operations/production Bills have to be paid Administration Wages have to paid Human resources Accounts have to be kept to calculate profit and loss All departments above Financial planning reports have to prepared Senior management In Lex Transfleet the finance department looks like this the table below shows this as the finance director. Finance director Financial accounting Costing and budgeting Managing finance Payroll Recording transactions Keeping accounts Preparing reports for the senior management Working out the cost of the product and services. Interpreting past costs and income Setting targets for cost and income Working out what resources are needed Raising capital and loan to finance the resources Rescoring hours worked by employees Calculating pay and deducting tax Financial accounting All transactions have to be recorded. Sales of the products and services from the sales department so they are auditable as they are recorded. Purchases made for stock or material from the operations department again so it’s recorded. Each type of expense for example electricity, bill rent, and wages are from the administration department. Wages is the information collected from the Human resources function so employees are paid on time and correct. Debtors are people who owe the business money for example the customers who have brought a product and still haven’t given the money for it. Creditors are people whom the business owes money for example if Lex Transfleet has brought something from somewhere e.g. a truck then they owe the money to the suppliers if they haven’t yet paid for it. Accounting ICT used to records all the transaction and special accounting software used to records wages. Financial statement is produced for management and this shows profit and loss and also, helps management monitor the main aims and objectives of the business the information on financial statements are on computer databases and so computers prepare the accounts automatically Finance produce 2 main accounts: Profit and loss shows sales figures form the sales functions, expenses from all functions and then can calculate the profit. The balance sheet shows how much the business owns and owes. Costing and budgeting this is how the function works together: Operations tell the finance of the cost of raw material purchased, for example trucks, tyres, equipment purchased by Lex Transfleet. The cost of paying the wages for the employees working for Lex Transfleet which the human resources function will let them know about. Other expenses such as: Bills which are the costs from administrations function. Electricity, water, rates, stationary are also in the administrations function. Advertising , promoting the business – sales and marketing function and they communicate with administration function so the suppliers are paid on time. The Finance function has to liaise with other functional areas to calculate the costs for making the product and service to ensure that there is a sufficient finance to cover the costs and also the business is making the most of efficient use of its resources. Budgeting Finance has to set budgets there are two kinds of budgets, a sales budget I used to forecast the income of the business from sales, and a production budget which is used to plan for the cost for producing the service for example cost for buying trucks and hiring people. Both Budgets will monitor the actual figures with forecasted and if the figures do not match for examples sales figures then they will liaise sales function to change their forecast or with marketing to advertise and promote the services better. Raising finance are the Long term finance needs which are used for investing in premises, trucks, machinery, computers and lots more, and theirs short term needs which is like buying stock for example trucks, paying bills, and paying wages. Finance has to raise money for the other functions such as marketing, sales, operation and administration to finance their expenditure so that the activities can takes place to meet Lex Transfleets aims and objectives. Payroll Works out pay and deduction of tax and national insurance of its employees and it gets it information from the Human Resources function and it is done by computers in Lex Transfleet as it is a large Plc and also uses computer payroll programmes as they are faster and very accurate., so the employees are happy as they will be being paid properly and accurately. Administration Function Purpose of the administration function: Administration is making sure that the right resources are in the right place at the right time. The administration function makes the business run smoothly and makes sure that: Paper in the photocopiers Paper in the loo Premises are safe Telephone messages are passed on Administration and communication: Information and messages such as enquiries, orders, complaints from external sources. Callers with or without appointment will call in and different functions will communicate with each their for the day to day running of the business these methods include paper, documents, telephone, fact, internal email and meeting. If finance needs to meet with operation function to make decisions the administration function will arrange it for example if a customer wants a meeting with the sales team the administration function will arrange it. The marketing function is done by: Sales so that they get records of customers, finance so they get to process accounts and payroll. Opening and distributing post when it arrives to all other functions and collecting and stamping the post going out at the end if the day from all other functions. Operating and telephone switchboard which means transferring these calls to the relevant people in other functions. Dealing with callers to premises and directing them to the relevant functions. Designing and printing forms for all the different functions and also filling and database maintenance and making sure the premises are clean and secure: Cleaning can be outsourced in Lex Transfleet which means using external companies which come and carry this out so the place is clean and safe for employees and visitors.