Promotion and Pricing Strategies

Week 8 e-Activity Use the Internet or the Strayer Library to research a recent situation that has caused a business, not-for-profit organization, or government agency to flummox from bad worldity. Be prep ard to discuss. Promotion and Pricing Strategies Please do to the following From the e-Activity, evaluate the situation of the organization you researched. Create a schedule outlining steps the organization might take to build better public relations. Ensure their search engines are being far to the consumers wants and needs.Rewrite its form _or_ system of government and procedures for commercialiseing to support the consumers not just the brands they have a market share in. Employ outside audit agency to ensure label is not limiting, collecting, or distributing user information even if it is for marketing. Take sack where fault should be taken, after all how can you say you dupet put other websites forrader others yet have a marketing team where you can buy key words that attend move you up in your rankings. Source http//www. computerworld. com/s/ condition/9230149/Bad_press_may_affect_Google_more_than_FTC_s_22. M_fine http//www. reuters. com/article/2012/10/12/us-google-ftc-antitrust-idUSBRE89B16G20121012 http//www. computerworld. com/s/article/9234096/Google_CEO_Page_said_to_meet_with_FTC http//www. nytimes. com/2012/10/13/engineering/ftc-staff-prepares-antitrust-case-against-google-over-search. html? pagewanted=all From Case Study 13. 3, analyze the airlines marketing strategy its use of social media and free publicity. Speculate whether or not this strategy leave alone allow the airline to reach its localize market. Provide a rationale with your response.Pet travel is becoming part of the average for travelers. Interesting is that hotel have started to adapt a more fondle lifter attitude to embraces yet it took the airline industry a little longstanding to recognize this new segmented market. As a pet sports fan my mark goes with me on vacation so often I escort it a challenge to find a safety valve to get my dog to go with me but easy to find places to rent. There are a lot of regulations for most companies that offer this service such as pet weight, bread, container of travel, and even destination. And I found all this true for Pet Airways as well.They seem to have a great concept but if you reckon at other airlines such as JetPaws better known as jetBlue not only do you get rewards points but there are more destinations and options for your pet. There are concerns with Pet Airways such as Id rather my pet be on the same flight as me but as good as it sounds your pet will be on their own plan with other pets. With price ranging from 299 on up there are cheaper and faster options out there. Looking at the public relations side of the house I found some(prenominal) articles that spoke about writers visiting the Pet Airways but not give information or even a look at the pet holding area.There is one thing for sure those with pets who are taking this oft care to make sure their pet is with them are more than apparent going to want to check the entire facility out before checking their pets in. Just as the airline would do if you want your pet to fly sheet with them. So this is where I would start 8) Advertise in the top 3 animal pet stores (PetSmart, PetCo, and Pet Supplies Plus). 9) Take their youtube video (http//www. youtube. com/watch? v=sc2lvz1LGTc) and send out emails to customers via the top animal pet stores, local veterinarians in markets they service. Source http//seniortravel. about. com/od/airtravel/a/PetAirways. htm